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Advertising to Everyone May be the Best Way to Advertise to No One at All

  • Posted on: 9 June 2014
  • By: LMP

Advertising to everyone you can seems like a sure bet to reach as many customers as possible, but the reality is that it is actually the least effective strategy for running a smart and successful marketing campaign. Because you are paying for the production of all those inserts, impressions, clicks, views, etc., you might as well target the niche audience that identifies most with your product or service. This strategy is more meaningful to customers, and it is also more cost effective. Using relevant targeting, great user design principles and niche marketing is therefore more effective.

Why Local Brands and Small Businesses Are Losing Opportunity in the Age of Millennials

  • Posted on: 11 May 2014
  • By: LMP

I have been in the media and publishing business for at least a decade. I have taken a lot of time to pay attention to trends and analysis of customer behavior and attitudes and have poured over mountains of data pertaining to the subject. I have written for some of the top companies and organizations in the world including IBM, Hearst, Fortis, Western Digital and the United Way Worldwide. I also spent a year in the market research field.


LMP, Slanted Mag and Mankato Gazette Sponsor Standup Comedy Monthly

  • Posted on: 19 November 2013
  • By: LMP

Lawson Media and Publishing, which produces Slanted Mag and manages Mankato Gazette, helped sponsor Standup Comedy at the Mankato Event Center in the Mankato Place. Zack Kolars is a local comedian and host. Headlining nights are on the second Thursday of each month and feature regional and national acts. The last or fourth Thursday each month features free open mic night at the Mankato Event Center, featuring the Maverick Comedy Club from Minnesota State University.

Lawson Media and Publishing Develops Security Alarm Website

  • Posted on: 19 November 2013
  • By: LMP

Lawson Media and Publishing has finished work on the site www.totalsecuritymn.com for local Albert Lea business owner, Scott Truesdell, who owns Total Security of Southern Minnesota. The site incorporates the company's branding and offers a great responsive site. LMP consulted with the company to get it just the way they wanted it, from conception to completion.


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