Advertising

Print, digital and video advertising for web, mobile and magazines/newspapers. Get printed flyers, online directory placements, app listings and more. See our Ad Rates

26 Sep 2017
Use online, email, app or advertising prompted surveys to gather data

Southern Minnesota marketing and advertising options can include surveys and customer feedback marketing. Do you need market research assistance? Use custom surveys to gather useful information that leads to actionable insights for your business. Gather data. Use with an ad network or personalize your own surveys for use in email marketing, social media or a variety of other uses.

6 Feb 2017
mobile advertising with signs on vehicles in Mankato, Minnesota

Sears closes their doors this March and Lawson Media & Publishing contracted with an advertising agency to help liquidate the large chain store in Minnesota. LMP helped the company advertise the going out of business sales with signs on vehicles driven through strategic areas of the city. Learn how we did it.

1 Feb 2017
Mankato area SEO service, advertising/marketing, social media, ecommerce and publishing

Mankato SEO/Page Rank, Content Marketing Services for Franchises or Multi-location (chains) in Southern Minnesota, local advertising and ad systems, social media and audio/video/other content channels, print media, publishing services (websites, books/ebooks, whitepapers, case studies, research, apps, etc.), copywriting/editing, email marketing/newsletters and press release production and distribution in the Greater Mankato area.

16 Jan 2016
A fully integrated SEO and Digital Marketing Strategy in Southern Minnesota from LMP, Rosi Back Designs and Augabout Consulting.

Lawson Media & Publishing has teamed up with Augabout Consulting, Rosi Back Designs and other freelance professionals and independent firms to develop custom marketing and website packages for small and midsize businesses in Southern Minnesota, the Twin Cities and other regions.

4 Sep 2015
Junk mail pile

Advertising is a tricky prospect for marketing efforts. It is always a guessing game, even with the most sophisticated tracking tools and analytics software. And, as we discussed in a previous post, advertising to as many people as possible (without precise demographic targeting) may actually deter people from buying your product or service. There is something to be said about annoying customers with a bombardment of unsolicited or unwanted advertising.

9 Jun 2014

Advertising to everyone you can seems like a sure bet to reach as many customers as possible, but the reality is that it is actually the least effective strategy for running a smart and successful marketing campaign. Because you are paying for the production of all those inserts, impressions, clicks, views, etc., you might as well target the niche audience that identifies most with your product or service. This strategy is more meaningful to customers, and it is also more cost effective. Using relevant targeting, great user design principles and niche marketing is therefore more effective.

Lawson Media Blog - LMP Southern Minnesota Media Blog

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